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How To Market Your Charity Auction

Thursday, March 10th, 2016

Hosting a live auction is a great way to raise money for the charity of your choice. First, you must choose a date and a place for your event and ask local businesses to donate items. Then, you need to publicize and market your event so you can get people there on auction day. You can market your charity auction by advertising it in various ways and by hiring entertainment to attract bidders.

Advertise the charity auction

Create an advertisement in all your local newspapers and free publications. You can also post flyers in business windows to market your charity auction or go on local radio stations to talk about the event. Create pages on social media and ask family and friends to share them so others can see details about your charity event. On these pages, you can post the date and time of the auction and where to purchase tickets.

Word of mouth is still the most powerful way to market events. Network with friends, business owners, and family members and ask them to spread the word about your charity auction. Advertise during local sporting events or programs and put signs wherever you can.

Want to get more people interested in your fundraising event? Mention some of the items up for grabs on your advertisements. If you have some amazing prizes, such as vacations, spa days, or electronics, include these in your advertising campaigns. Once people see what they can win at your charity auction, they can help drive more interest in the event.

Hire entertainment for your charity auction

You can market your charity auction by hiring popular entertainment or a well known, fun auctioneer to keep the audience entertained during the event. Advertising your event is likely one of the greatest auction expenses, but it is worth the cost to have a successful charity auction. Check local TV stations to see if you can put in an advertisement for the event and include information about the entertainment. Direct mailing of flyers is also an advertising option, as well as sending out emails about the charity auction and any included entertainment or guests.

For more information

Marketing your charity auction is one of the most important steps to holding a successful fundraising event. To find out more about hosting your own charity event or attending auctions, contact the experts at High Plains Auctioneers. You can call us at (806) 244-6776 or Contact Us by email to learn more. You can also view our upcoming auctions to see what we have available.